Hasbro to Buy Popular DUNGEONS & DRAGONS D&D Beyond Tool Set for $146.3 Million
Hasbro recently announced that it is set to acquire D&D Beyond, which is the largest and most popular digital toolset and playmate for the fantasy-adventure franchise. Dungeons & Dragons. D&D Beyond has been owned and operated by Fandom since 2019, and they’ve built it to become the leading set of digital role-playing tools on the market with nearly 10 million registered users.
Hasbro will purchase D&D Beyond for $146.3 million in cash, and it will “further strengthen Hasbro’s capabilities in the rapidly growing digital tabletop category while adding veteran talent to the Wizards of the Coast team and accelerating efforts to deliver exceptional experiences for fans from all walks of life.” platforms”.
The press release shares, “Since 2017, D&D Beyond has helped fuel Dungeons & Dragons play tabletop and deliver the eighth consecutive year of brand growth in 2021. Over the past three years, the royalty paid to Hasbro by D&D Beyond has been a significant contribution to the fastest growing revenue stream for Dungeons & Dragons. The strategic acquisition of D&D Beyond will provide a direct relationship with fans, providing valuable data-driven insights to unlock growth opportunities in new product development, live services and tools, and regional expansions. As part of Wizards, brand leadership will soon be able to deliver a unified, player-centric vision of the world’s greatest role-playing game across all platforms.
Chris Bites, Hasbro’s chief executive said in a statement, “The acquisition of D&D Beyond will accelerate our progress in both games and direct-to-consumer sales, two priority growth areas for Hasbro, providing access immediately to a loyal and growing player base. Hasbro’s games portfolio is one of the largest and most profitable in the industry, and we continue to make strategic investments to grow our brands, including in digital.
Perkins Miller, CEO of Fandom added, “This is the perfect next step for the talented team at D&D Beyond, who have built a transformative digital product that has engaged and delighted millions of D&D fans around the world. We can’t wait to see what this team does next as an integral part of the D&D franchise, and I look forward to investing in more brands and products to super serve Fandom’s more than 300 million global fans.
Cynthia Williams, President of Wizards of the Coast and Digital Gaming went on to say, “D&D Beyond has been one of our most valued partners in the digital space for the past six years and we are thrilled to bring their best talent. on our team. The D&D Beyond team has built an incredible digital platform, and together we will deliver the best Dungeons & Dragons experience for players around the world.
Acquisition Will Accelerate D&D’s Ability to Penetrate New Markets, Gather Valuable Consumer Insights, and Provide Players with the Best Games experience on all platforms.